Executive Summary — March 2026
Strong top-of-funnel performance driven by ads. Key gaps remain in mid-funnel qualification, sales follow-up accountability, and operational IT infrastructure.
Total Leads — March
966
Across all ad campaigns
Avg. Cost Per Lead
₹11.43
Strong cost efficiency
Confirmed B2B Bookings
2
1 booked + 1 Franchise in discussion
Active Funnels
7
Ads · CP · B2B · ABM · GMB · Brand · Soya
| Funnel | Status | Key Achievement | Primary Gap |
|---|
| Ads Campaign | Strong | 966 leads @ ₹11.43 CPL; B2B Tamil Ads top performer (388 leads) | Ad messaging refinement needed; video team bandwidth gap |
| Channel Partner | In Setup | Multilingual scripts ready; QR code PPT developed | GMB verifications pending; branch manager training not done |
| B2B Sales | Needs Fix | Good quality leads in follow-up; 1 booking confirmed | No sales update; CRM adoption critical to fix this |
| CRM (Bitrix) | Go-Live Apr 1 | 2 training sessions; 12 user IDs assigned | Low adoption currently; full effectiveness by May 1 |
| ABM (LinkedIn) | Early Stage | 10–15 Tirupur accounts identified; training done | Outreach not yet initiated |
| GMB | Progressing | Head office verified; QR review PPT developed | 400+ locations unverified; blocking CP training rollout |
| Brand / Content | Progressing | Social growth steady; pain-point content strategy set | Video production stalled; IT blocking tools |
| Soya (New) | Initiated | 3-month plan defined; TN, Bangalore, Kerala targets set | Distributor acquisition & creative production pending |
Ads Campaign — March 2026
March marked a strong lead generation month. Quality of leads improved significantly — most leads are currently in follow-up. The key bottleneck is the absence of sales team updates, being addressed through CRM adoption.
Total Leads — March
966
Good quality inflow across campaigns
Avg CPL
₹11.43
Cost-efficient performance maintained
B2B Tamil Ads
388
Top performer (93 + 295 leads)
Driver Campaign CPL
₹2.35
Lowest cost per lead
✅ Lead Quality Improvement
March saw a notable improvement in B2B lead quality. The majority of leads are in active follow-up. The qualifying team confirms relevance — however, no structured update is coming from the sales team on conversion progress. This is being addressed through CRM (Bitrix) adoption with go-live on April 1.
| Campaign Name |
Results |
CPR (₹) |
Budget (₹) |
B2B Tamil Ads Campaign
Ad–1: 93 leads | Ad–2: 295 leads
|
388 |
32.26 |
₹8,118.72 |
| B2B Tamil Ad – Website |
145 |
3.62 |
₹525.00 |
| CP Campaign – WhatsApp |
156 |
5.26 |
₹821.01 |
| CP Campaign – WhatsApp 2 |
187 |
5.49 |
₹1,026.85 |
| Driver Leads Campaign |
235 |
2.35 |
₹553.97 |
| Total — March 2026 |
966 |
₹11.43 avg |
₹11,045.55 |
Leads Generated (March)966
Qualified & In Follow-upMajority
Sales Update ReceivedPartial
⚠ Root Cause of Conversion Gap
Good leads are being generated and qualified — but no structured update from the sales team. CRM (Bitrix) go-live April 1 is the fix to make the full lead journey visible.
🔄 B2B Video Ad — Messaging Refinement
Current B2B video ad messaging identified as misaligned. Revised messaging suggested for the new ad cycle. Pain-point-based ad strategy approved — focusing on real logistics challenges: delivery delays, non-serviceable locations, pricing, and depot vs. courier model clarity.
🎬 Video Team — Production Bottleneck
Previous intern batch has passed out, creating a production gap. Two actions initiated:
1. Dreams Digital — being onboarded for video shoot + editing.
2. Next Intern Batch — team asked to connect for video making support. Editing to be handled by Dreams Digital.
🔴 Company-Wide IT Restriction — Active Blocker
IT security restrictions are blocking social media platforms and Google Drive access for the marketing team. Issue escalated to Saravan for a marketing-team-specific exception. Resolution pending.
BLOCKED
Social media — content publishing affected
BLOCKED
Google Drive — asset sharing impacted
PENDING
Saravan to grant exception for marketing team
Channel Partner Funnel
CP acquisition campaigns are active. QR code review system and branch manager training are planned but blocked by GMB verification gap.
| Initiative | Status | Details |
|---|
| CP Poster Ads (Vijayawada & Bengaluru) | Live | Leads captured; routed to branch managers for follow-up |
| New CP Locations (Kerala & Coimbatore) | Identified | Campaign plan to be based on previous lead quality data |
| Multilingual Scripts (Telugu, Malayalam, Kannada) | In Review | Kannada — Poornima; Malayalam — Aarathy. Branch manager validation pending. |
| Lead Qualification Form (Google Form) | Pending Approval | Form by Prashant ready; questionnaire by Velumani shared. Not deployed yet. |
| Hindi-Speaking Resource (Muthulakshmi) | Identified | Training planned; qualification calls not yet started |
| QR Code Review System — PPT | Developed | PPT developed. Training planned for all branch managers to collect GMB reviews via CP QR codes. |
| Branch Manager Training — QR + GMB Reviews | Blocked | Cannot roll out until GMB locations are verified. 400+ locations pending. |
| Same-Day Lead Follow-up | Not Implemented | No enforcement or tracking mechanism yet in place |
⚠ Key Dependency: GMB Verification is Blocking CP QR Training
The QR code-based review collection PPT is ready and branch manager training is planned. However, this cannot be rolled out until GMB locations are verified. 400+ locations remain unverified. GMB vendor (Shivraj) cost approval is the key unlock needed.
Brand, Content & Social Media
Social media growth is steady. Content strategy is shifting to pain-point and humanised storytelling. Video production is being reorganised after intern batch graduation.
New FB Likes (Week 1)
165
Organic social media growth
Video Views (Week 1)
4.4k
Facebook video performance
Employee Videos Shot
8 / 40
Editing with Dreams Digital planned
April Content Theme
CP Focus
Channel Partners — theme finalised
✅ Organic Growth — Steady
Follower growth and engagement are trending upward. Employees are actively amplifying content through WhatsApp status and broadcast lists, contributing to organic reach without additional ad spend.
📌 Content Strategy Direction — April
Shift confirmed from generic to humanised, pain-point-based storytelling. Approved scripts: Life of a Truck Driver & Life of a Truck. Real-life video approach replacing animation. April theme locked: Channel Partners.
⚠ Video Production — Intern Batch Passed Out
The previous intern batch has graduated, leaving a gap in video production. Two-pronged resolution plan:
Dreams Digital — being onboarded for video shoot + editing. Pre-production planning pending sign-off.
Next Intern Batch — team has been asked to connect for video making support. Editing to be handled by Dreams Digital.
🔴 IT Restriction — Social Media & Drive Blocked
Company-wide IT security restrictions are blocking social media access and Google Drive for the marketing team. Escalated to Saravan for exception. Content publishing workflows are affected until resolved.
Google My Business (GMB)
Head office is verified. The QR code review system for Channel Partners is ready — but rollout is blocked by mass unverified locations.
Head Office
Verified
Reverification completed
Pending Verifications
400+
Across all branch locations
QR Review PPT
Ready
Awaiting training rollout
Vendor Support
Pending
Shivraj cost approval awaited
📋 Plan: QR Code-Based Review System via Channel Partners
The team has developed a complete plan and PPT for a QR code-based Google review collection system. Channel Partners will be given QR codes to share with customers to collect Google ratings — helping optimize GMB ratings across all locations. Branch manager training is planned. However, this is on hold until GMB locations are verified.
🔴 Blocker: 400+ Locations Unverified
The bulk of ABT's branch locations are not yet verified on GMB. Without verification, the QR code review campaign and branch-level GMB ads cannot be launched. Vendor (Shivraj) support required — cost approval is the key pending action.
⚠ G-Suite Email Issues
G-Suite email delivery and receiving issues are affecting GMB operations and vendor communication. Part of the broader company IT restriction issue. Raised with Saravan for resolution.
Funnel-Wise Challenges
Key blockers and structural gaps identified across all funnels.
Sales Funnel — Mid to Bottom
No Structured Update from Sales Team on Lead Status
The qualifying team confirms good quality B2B leads, but there is no regular feedback from sales on follow-up outcomes. This creates a black box between marketing and revenue.
⚠ Fix: CRM (Bitrix) go-live April 1 — will make complete lead journey visible to all stakeholders
Ads Funnel — Creative & Messaging
B2B Video Ad Messaging Needs Revision + Video Team Bandwidth Gap
B2B video ads need messaging changes. New pain-point strategy approved. Previous intern batch has passed out — Dreams Digital being onboarded for shoot + editing; next intern batch being approached for video making.
⚠ Fix: Onboard Dreams Digital; connect with next intern batch; lock pre-production assets
Channel Partner Funnel
QR Code Review Training Blocked by GMB Verification Gap
QR code review system PPT is ready and branch manager training is planned. Rollout cannot happen until 400+ GMB locations are verified — creating a dependency chain: GMB verification → QR training → CP review optimization.
⚠ Fix: Approve Shivraj vendor cost → Begin bulk GMB verification → Roll out QR training
Operations — Cross-Funnel Blocker
IT Restrictions Blocking Social Media & Google Drive Access
Company-wide IT security policy is blocking social media and Google Drive for the marketing team. Affects content publishing, asset sharing, and collaboration. Escalated to Saravan for marketing-team exception.
⚠ Fix: Saravan to whitelist marketing team access — urgent resolution needed
CRM Funnel
Low CRM Adoption Across Sales Team
Despite 2 training sessions and 12 user IDs assigned, actual Bitrix usage remains low. Enforcement and accountability mechanisms needed for the April 1 go-live to be meaningful.
⚠ Fix: Mandate usage from April 1; build dashboard to show value to sales team
ABM Funnel
Outreach Not Initiated — Decision-Maker Identification Difficult
Strategy, target accounts, and training are complete. Execution has not started. Primary challenge is difficulty identifying decision-makers within target companies.
⚠ Fix: Begin outreach; expand targeting; aim for 1–2 meetings in April
Brand / Positioning
ABT Light — Depot Model Not Clearly Communicated
Consistent volume of ABT Light enquiries expect courier delivery. This distinction is not reflected in current ad messaging, causing sales bandwidth to be consumed by unconvertible leads.
⚠ Fix: Update ad messaging and scripts to explicitly communicate depot model